9/10/15 Picks of the Week: Tom Brady, Content Marketing and (for good measure) more Tom Brady

It was pretty quiet in and around our social media circles last week -- maybe everyone was grabbing the last summer vacation. Well, good for you!  But the rest of us were here trying to work, er, I mean, trying to ignore the uproar about deflategate.  Even Forbes put a business spin on last week's NFL ruling about Tom Brady.

But now that you're back from vacation, and ready to work, take a look at the articles that gained the most traction with the Excell community last week.  Including, of course, Tom Brady.

1) When Tom Brady calls, or is in court, people pay attention.  But how does "deflategate" reflect on his leadership qualities -- and what does the ruling mean for the definition of leadership, overall?  Good leaders, according to the author, display the "right stuff." And, this Forbes article questions whether Tom Brady displayed the honesty, integrity, and trust that make great leaders.  Ouch.

2) If you want to see a quizzical look on the face of some business owners, CEOs, or entrepreneurs, then just mention the buzzword "content marketing."  Or you might just find them dozing off and suggesting that you'd be better off talking to the new kid in the marketing department.  Because, as the article states:

 "there's no immediate business value to be drawn from writing regularly, and it takes away the time you might spend developing your product or speaking to investors..."

Are you nodding your head in agreement?  Well, if you are the open-minded sort, you might want to check out how this Fast Company author went on to outline five reasons why he recommends that all entrepreneurs start blogging.  Mind blown.

3) And while you are busy being a great entrepreneur, you might also want to read this Entrepreneur article about the 4 Leadership Fundamentals for every entrepreneur.  They would know.  So, how do you match up?

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