Thursday, September 10, 2015

9/10/15 Picks of the Week: Tom Brady, Content Marketing and (for good measure) more Tom Brady

It was pretty quiet in and around our social media circles last week -- maybe everyone was grabbing the last summer vacation. Well, good for you!  But the rest of us were here trying to work, er, I mean, trying to ignore the uproar about deflategate.  Even Forbes put a business spin on last week's NFL ruling about Tom Brady.

But now that you're back from vacation, and ready to work, take a look at the articles that gained the most traction with the Excell community last week.  Including, of course, Tom Brady.

1) When Tom Brady calls, or is in court, people pay attention.  But how does "deflategate" reflect on his leadership qualities -- and what does the ruling mean for the definition of leadership, overall?  Good leaders, according to the author, display the "right stuff." And, this Forbes article questions whether Tom Brady displayed the honesty, integrity, and trust that make great leaders.  Ouch.

2) If you want to see a quizzical look on the face of some business owners, CEOs, or entrepreneurs, then just mention the buzzword "content marketing."  Or you might just find them dozing off and suggesting that you'd be better off talking to the new kid in the marketing department.  Because, as the article states:

 "there's no immediate business value to be drawn from writing regularly, and it takes away the time you might spend developing your product or speaking to investors..."

Are you nodding your head in agreement?  Well, if you are the open-minded sort, you might want to check out how this Fast Company author went on to outline five reasons why he recommends that all entrepreneurs start blogging.  Mind blown.

3) And while you are busy being a great entrepreneur, you might also want to read this Entrepreneur article about the 4 Leadership Fundamentals for every entrepreneur.  They would know.  So, how do you match up?

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Friday, September 4, 2015

8/31/2015 Picks of the Week -- Some of us are at the movies, while others are getting back to work!

It seems like a lot of people are looking forward to next year's Star Trek movie.  Or they love Captain Picard.  Or Captain Kirk.  Or just love the movies and don't want summer to end.

Here are the articles that got the most attention last week.  See if you can make sense out of them!

1) Let's cut to the chase.  The movies are a place to go and escape from the world.  A place to step into another's shoes and experience things differently.  But a place to look for leadership advice?  Perhaps.  In this article, Patrick Stewart thinks that politicians - and leaders in general -- could learn something from his Start Trek character, Jean-Luc Picard. This was in response to a comment made by Republican presidential candidate Ted Cruz, a Trekkie, when Cruz told the New York Times that his favorite U.S.S. Enterprise captain was "James Tiberius Kirk."

Additionally, perhaps as a bridge between summer and fall, vacation and work, another favorite article was one about the best movies about leadership.  You all get an "A" for effort! :)

2) While some people are returning from short vacations, others are returning from a longer hiatus.  Maybe the extended time away was in order to help a sick family member, or a sanity break, or after several years attending to small children.  But the article about a coach who is specifically helping former executive women return to their executive job level after some time off, resonated within our Excell community.

3) With the political season heating up, much has been written about what makes a great leader and what makes an effective leader.  We might now have some insight into Ted Cruz, but...what about you?  If you missed it the first time around, read this analysis about the 4 types of leadership and uncover whether you are a pragmatist, idealist, steward or a diplomat.  Or something else altogether.

4) And more about the millennials.  There's always more about the millennials.  And, you know what? We can't stop reading about them because not only are they now among us, side-by-side, in the workforce, but they are changing things in a monumental fashion.  Specifically, they are changing the face of leadership.

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