Adding Value to Your Company

Too often, business owners and executives with whom I work, are focused solely on increasing their sales.  To do so puts your company and its value in jeopardy.  Not every customer is a good customer.  

I often turn our conversations from sales to how they can add value to their company.  Adding value to your company should be a part of your “think time”.  So, first make sure you are creating and using blocks of time to figure out strategically where you are going and then make sure you look at how you will:

• Drive Performance
• Protect yourself
• Make yourself obsolete

If you are already driving performance with Key Performance Indicators and other non-financial leading measurement tools, terrific!  Now figure our how you will perfect yourself.  Insurance is the tip of this iceberg.  Be sure to focus on getting the right structure and figure out your continuity plan.  Then, make sure that you look at your own strengths. 

Are you the only one in your company who can provide the value that you provide?  If so, what will you do if you are suddenly unable to perform, like you are taken away in a red truck! 

At the end of this month, Excell, along with other key players in the business community, are hosting over 60 CEO’s and their partners…. business partners and life partners.  We will all go to a resort, take a weekend to tackle these questions, share best practices and have some fun. 

Each year we sponsor a weekend like this because we believe it is important to have think time.  We think it is important to mix think time with executing on skills.  We think that sharing and networking, in the right environment, produces real value.  Not least and not last, we think fun should be involved.

How do you get your think time?  What is it you do to make sure this time is productive?  How disciplined are you in making this happen regularly and making it work for you?